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随着北京奥运会日益临近,众多媒体紧锣密鼓地开始了奥运报道;国内媒介的联盟组织形态,则成为奥运报道准备和前期报道的新亮点。从以前历史来看,国内媒体奥运报道的合作经历了大赛合作到常规合作、小范围合作到大面积合作、松散合作到紧密合作的演变过程。目前,媒介联盟成为国内媒体奥运战略的重要关键词。
With the Beijing Olympics approaching, many media started the Olympic Games in full swing. The formation of a coalition of domestic media has become a new bright spot in preparations for the Olympic Games and in previous reports. Judging from the past history, the cooperation reported by the domestic media in the Olympic Games has undergone major competition cooperation to conventional cooperation, small-scale cooperation to large-scale cooperation and loose cooperation to the evolution of close cooperation. At present, the media alliance has become an important keyword in the Olympic strategy for the domestic media.