中国的电视媒体体制是二元体制,既要作为喉舌,又要自主经营,所有的问题都因这一纠结而展开,或直接,或间接。想要尽情自主走市场化道路吧,还不能忘乎所以,忘了其本质角色是作为舆论导向一盘棋中的一粒棋子;如果只是肩负导向功能吧,又难以获得市场的认可, China’s television media system is a dualistic system. It needs to operate as a mouthpiece and operate independently. All the problems are caused by this tangle, either directly or indirectly. If you want to be free to take the marketization path, you can not forget it. You forget that its essential role is to act as a piece of media in a game of media. If you just shoulder the function of orientation and find it difficult to gain market recognition,