我们生活在一个充满广告的世界里。广告作为一种文化现象已不容我们对它的存在视而不见。广告的变化展示它所运载的文化观念、文化价值。从上世纪70年代末至今,广告变化带来消费文化的变化,揭示其传达的消费文化的本质以及人们生活方式的变化。一、广告与消费文化的关系广告是研究消费文化变迁的重要素材,可以说它对历史没有任何歪曲、粉饰,是研究消费文化最朴素、最直观的素材。它真实、准确的记录了人们的消费观 We live in an advertising world. Advertising as a cultural phenomenon no longer requires us to turn a blind eye to its existence. Changes in advertising show that it carries the cultural values, cultural values. From the late 1970s to the present, changes in advertising brought changes in consumer culture, revealing the essence of consumer culture and changes in people’s life style. First, the relationship between advertising and consumer culture Advertising is an important material for studying the changes in consumer culture, we can say that it has no distortion of history, whitewash is the study of consumer culture, the simplest and most intuitive material. It real, accurate record of people’s consumption concept