公共关系作为一门科学的存在是商品生产高度发展的客观需求,是现代经济活动空前复杂的必然结果,是信息量骤然上升的重要表现。目前,公共关系已作为一种专门行业活跃于市场经济及企业中,并发挥着越来越重要的作用。财务公关在企业公关中的作用公关是一门综合性的应用学科,财务管理也是如此。企业各项经济活 The existence of public relations as a science is an objective demand for the highly developed commodity production. It is an inevitable consequence of the unprecedented complexity of modern economic activities and an important manifestation of a sudden rise in the amount of information. At present, public relations has been playing a more and more important role as a specialized industry in the market economy and enterprises. The role of financial public relations in corporate public relations PR is a comprehensive application of discipline, financial management as well. Business of the economy