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针对日益变化的客运市场竞争形势,制定科学合理的营销策略,采取行之有效的客运营销组织手段,进一步转变观念,优化铁路客运市场营销机制是铁路干部职工的义务和责任。
In view of the ever-changing competitive situation in passenger transport market, formulating a scientific and rational marketing strategy and adopting an effective passenger transport marketing organization means to further change the concept and optimize the marketing mechanism of railway passenger transport are the obligations and responsibilities of railway cadres and workers.