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在信息爆炸的现代社会,虚假信息有可能干扰社会的公共生活,掩盖真相成为话语主导。微博作为开放、便捷的新媒体信息平台,为谣言的迅速传播、聚合和裂变带来了可能。同时,在信息流动过程中,微博凭借其“自我纠偏”和“信息校正”能力,逐步发展成为有效的流言控制平台,在传播中扮演净化信息的“清道夫”与“守门员”的重要角色。本文通过问卷调查展示大学生应对微博谣言的现状与态度。同时,以新浪官方“微博辟谣”和NGO组织科学松鼠会下设的“谣言粉碎机”微博两个个案来分析他们如何运用有效手段,实现微博在信息传播中的自净化功能,并由此提出进一步完善“微博辟谣”机制的建议。
In the modern society where the information explosion, false information may interfere with the public life in society, cover up the truth and become the dominant language. As an open and convenient new media information platform, weibo microblogging has made it possible for the rapid spread, aggregation and fission of rumors. At the same time, in the process of information flow, Weibo gradually developed into an effective gossip control platform by virtue of its “self-correction” and “information correction” capabilities, playing a role of purifying information in dissemination “Goalkeeper ” important role. This paper presents the status quo and attitude of undergraduates dealing with the rumors of Weibo through questionnaires. At the same time, the two cases of “rumor mill” and “microblogging” under the official slogan of Sina Weibo and the rumor of microblogging organized by the NGO Science Squirrels are analyzed to analyze how they use effective means to achieve the goal of microblogging in information dissemination Purification function, and thus proposed to further improve “microblogging rumor ” mechanism recommendations.