奔驰汽车和捷达汽车在“代步”、“马力”、“速度”功能上几近相同,在“舒适性”、“安全性”方面的差异也远远没有在价格上差异的那么大。那究竟是什么原因,能够让中国成千上万的老板集体无意识地选购奔驰,甚至不惜持币待购呢?这是因为“奔驰”代表了一种形象。这种形象既为汽车贴上了一个“高价、优质、安全、舒适”的标签,又为消费者带上一个“贵族、有钱人、有实力”的光环。 Mercedes-Benz and Jetta are nearly identical in functionality, horsepower, and speed, and they are far less “comfortable” and “safe” The price difference is so big. What is the reason for that? Will it allow thousands of Chinese employers to unconsciously buy Mercedes-Benz at the expense of purchasing money? This is because Mercedes Benz represents an image. This image not only affixed to the car a “high price, quality, safety, comfort,” the label, but also for consumers to bring a “aristocracy, rich, powerful ” aura.