随着我国动漫产业的不断发展主,动漫衍生产品在新媒体的推动下有了新的市场契机。如何扩大动漫衍生产品市场的空间和规模,分析并探讨动漫衍生产品开发策略,推广动漫形象授权业务,注重文化性的传承,让动漫衍生品产业趋于多元化发展,是现阶段需要解决的问题。 With the continuous development of China’s animation industry, animation derivative products have brought new market opportunities under the promotion of new media. How to expand the space and size of the market for animation derivative products, analyze and discuss the strategy for the development of animation derivative products, promote the authorization of animation images, pay attention to the inheritance of culture and make the derivative animation industry diversified, are the problems to be solved at this stage .