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科技发展日新月异,社会进程脚步不断加快,视觉传达设计作为一个新生代的行业,自上世纪六十年代以来,不断在各行各业中大放异彩。其发展之迅猛令人侧目。它涉猎行业诸多,不仅有标志广告、音像电子,图书宣传等也都有它的身影。作为一个主攻视觉体验的行业,它与人的主观感觉是分不开的,这也注定了视觉设计与艺术发展之间密不可分的关系。事实上,在视觉传达这一行业中,借助着近几年数字技术的兴起,新媒体成为了行业前进的全新助力。这种媒体艺术作品几乎渗透到了我们生活的方方面面,因此,对视觉传达设计中艺术与技术的创作联系进行探讨与审视是十分有必要的,并在技术和艺术两者的兼容之下,促就行业新的发展高潮,这也是时代与社会主流走向的倾向选择。
With the rapid development of science and technology and the ever-accelerating pace of social progress, visual communication design, as a new generation of industries, has constantly shine in all walks of life since the 1960s. The rapid development of its impressive. It covers a lot of industries, not only logo ads, audio-visual electronics, books, publicity also have its shadow. As a main visual experience in the industry, it is inseparable from the subjective feelings of human beings, which also doomed the visual design and art development are inextricably linked. In fact, in the visual communication industry, with the rise of digital technologies in recent years, new media has become a new boost to the industry. This media artwork infiltrates into almost every aspect of our lives. Therefore, it is necessary to explore and examine the creative connection between art and technology in visual communication design. With the compatibility of technology and art, The climax of the new development of the industry is also the preferred choice of the trend of the times and the social mainstream.