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进入新世纪,互联网技术迅速普及,更加快捷便利的新媒体不断涌现,报纸版面经营模式风光不再,传统媒体融合转型已成为业界共识。本文试从报社转型中剖析经营模式之变,寻找一条适应互联网时代的经营模式——从版面经营到版权经营。
In the new century, with the rapid popularization of Internet technology and the more convenient and quicker new media, the business mode and scenery of the newspaper page no longer exist. The traditional media integration and transformation have become the consensus of the industry. This paper tries to analyze the change of business model from the newspaper’s transformation and look for a business model that adapts to the Internet age - from the layout management to the copyright management.