随着微媒体和电商的发展,逐渐出现了一种全新的营销模式——微商。在微商运营中,会计信息的交流和传递将变得更加频繁与复杂。本文通过分析会计信息与微商的关联性,具体指出微商模式下会计信息的构建主要从商业基因、提升服务领域及会计信息化平台建立三个方面来进行。 With the development of the micro-media and e-commerce, a brand new marketing mode has gradually emerged-micro-commerce. In the micro-business operations, accounting information exchange and delivery will become more frequent and complex. By analyzing the relationship between accounting information and derivative, this paper points out that the construction of accounting information under the derivative mode mainly consists of three aspects: business gene, promotion of service field and establishment of accounting informationization platform.