网络保险,是降低保险企业营销成本、提高保险服务质量、进一步开发我国保险市场、顺应世界保险业发展潮流的一种全新的保险营销方式。同时,网络保险的发展又存在法律、人才、管理等一系列制约因素,为加快我国保险业的发展,必须采取合适的措施以促进网络保险的发展。 Network insurance is a brand new insurance marketing method that reduces the marketing cost of insurance enterprises, improves the quality of insurance services, further develops our insurance market and complies with the development trend of the world insurance industry. At the same time, the development of online insurance has a series of constraints such as law, personnel and management. To speed up the development of China’s insurance industry, appropriate measures must be taken to promote the development of online insurance.