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随着旅游业的蓬勃发展,区域旅游目的地竞争日益凸显,如何对各区域旅游竞争力进行客观合理的评估,意义非凡。本研究基于新疆14个地州市为研究对象,选取了人才、环境、支持性设施、经济效益、旅游资源及吸引物和管理机制6大指标,构建出了区域旅游竞争力评价指标体系,并运用AHP法结合专家打分,将新疆14个区域的综合旅游竞争力计算出来进行排序和分析。结果表明:新疆各区域旅游竞争力差异较大,在空间上呈现出由北向南逐渐减弱的趋势。
With the vigorous development of tourism, the competition of regional tourism destinations is becoming increasingly prominent. It is of great significance how to assess objectively and reasonably tourism competitiveness in different regions. Based on the 14 prefectures and cities in Xinjiang as the research object, this study selected six major indicators of talent, environment, supporting facilities, economic benefits, tourism resources and attraction and management mechanism, and constructed the evaluation index system of regional tourism competitiveness Using AHP method combined with expert scoring, the comprehensive tourism competitiveness of 14 regions in Xinjiang is calculated and sorted and analyzed. The results show that there are great differences in the tourism competitiveness between different regions in Xinjiang, and there is a trend of spatial decline from north to south in space.