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面对以互联网为代表的新型媒介的竞争,以竞合的策略应对挑战无疑是电视媒体明智的选择。对电视媒体而言,要想在观众普遍流失的大环境下冲破困境,就要在充分认识新型媒介对于改善电视媒介生态环境的价值及其可能对电视媒体带来的价值提升的基础上,以全新的思维调整经营策略。以平台思维来提升电视媒体的竞争力,是实现困境突围的有效方式,达在电视产业的发展逻辑和实践应用中已经得到显现。
In the face of competition from the new media represented by the Internet, it is undoubtedly the wise choice of the television media to cope with the challenge with a co-operative strategy. For the TV media, if we want to break through the predicament in the general environment where the audiences are generally lost, we must fully understand the value of the new media in improving the ecological environment of the television media and the potential value it can bring to the television media. New thinking to adjust business strategy. To enhance the competitiveness of the TV media with a platform-based thinking is an effective way to break through the difficulties. It has already emerged in the development logic and practical application of the television industry.