故事开篇有效的无形资产管理换来丰厚的有形资产回报面对众多国内企业在无形资产管理领域的困惑,具有百年历史的美国道化学公司(Dow Chemical Co.)通过有组织的无形资产管理达到提高经济效益目的的做法值得借鉴。美国道化学公司是一家国际化大型化学公司,其系列产品达2000多种,在1997年全美最大的500家公司中排行榜位居前列,年销售额为200亿美元。道化学公司的无形资产包括专利、技术诀窍、版权、商标和商业秘密等,其中专利是其主要形式,专利总数达2.9万多项, Story begins Effective intangible asset management returns rich physical asset returns Faced with the confusion of many domestic companies in the field of intangible asset management, the 100-year-old Dow Chemical Co. has achieved an increase through organized intangible asset management The practice of economic benefits is worth learning from. American Dow Chemical Company is an international large-scale chemical company with more than 2000 series of products. In 1997, it ranked the top 500 in the nation’s top 500 companies with annual sales of 20 billion U.S. dollars. The intangible assets of Dow Chemical Company include patents, know-how, copyrights, trademarks and trade secrets. Among them, the patent is the main form of patent and the total number of patents is more than 29,000,