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随着知识经济时代的到来,文化产业全面发展,给文化企业带来更多机遇和挑战。鉴于文化企业的特殊性,除了物质资源之外,更注重产品的品牌效应、社会消费特征等,以此提升市场竞争力。本文结合市场经济发展状况,提出文化企业的特性,并对其发展策略进行分析与阐述,以实现文化企业的可持续发展。
With the advent of the era of knowledge-based economy, the comprehensive development of cultural industries has brought more opportunities and challenges to cultural enterprises. In view of the particularity of cultural enterprises, in addition to material resources, they pay more attention to product brand effects and social consumption characteristics in order to enhance market competitiveness. Based on the development of market economy, this paper proposes the characteristics of cultural enterprises and analyzes and elaborates its development strategies to realize the sustainable development of cultural enterprises.