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如何改变经营现状、寻找转型之路是报人需要共同思考的问题。2015年1月16日,全国报刊广告工作年度总结表彰大会在厦门隆重举行,报刊广告经营的先行者们聚集在此共同探讨报业未来的发展之道。经济进入了新常态,与之密切相关的中国纸媒经营在宏观层面经济环境和传媒环境发生变化、微观层面消费群体和消费观发生改变的环境下,报业进入“新常态”就是必然结果。在报业经营转型的道路上,且听各方观点。
How to change the status quo of the operation and find the way for the transformation is a question that the newspaper people need to think together. On January 16, 2015, the annual press conference in the country was honored with an annual awards ceremony in Xiamen. Pioneers in newspaper advertising gathered here to discuss the future development of the newspaper industry. The economy has entered a new normal. With the changes in the macro-level economic environment and the media environment in China, closely related to the operation of paper-based media, the newspaper industry has entered a new normal under the circumstance of changes in consumer groups and consumption perspectives at the micro level . In the newspaper business transformation on the road, and listen to all parties.