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地方名人纪念馆,在功能上不仅是为扩大名人(馆主)社会影响的而存在,同时作为地方文化对外宣传的窗口和载体,承担着扩大地方文化对外影响力的功能。而地方名人纪念馆的讲解员作为沟通观众的桥梁,在宣传名人(馆主)社会贡献的同时也承担着宣传地方文化的职能。而要更好地宣传地方文化,讲解员除了良好的专业素养外还必须具备地域文化素养。本文结合吴昌硕纪念馆的实际,拟从如何提高讲解员的地域文化知识素养和运用展开论述。
The local celebrity memorial hall not only functions to expand the social influence of celebrities (hall owners), but also serves as a window and carrier of foreign propaganda for local culture and undertakes the function of expanding the influence of local culture on the outside world. The local celebrity memorial’s instructors as a bridge to communicate the audience, in promoting the social contribution of celebrities (owners) also bear the responsibility of promoting local culture. To better promote local culture, instructors in addition to good professional quality must also have the regional cultural accomplishment. According to the actual situation of Wuchangshuo Memorial Hall, this article intends to discuss how to improve the knowledge and accomplishment of the instructors’ regional culture.