在传播学的研究范围内,政府永远是不可或缺的版块。微博当道,如何在新形势下保持政府的良好形象显然已成为政府传播的必修课。毋庸置疑,微博是具有双面性的,是一把“双刃剑”。在沟通畅快的同时,微博也成为了造假工具。这是网络媒体的特征:信息量大而快,但是来源太多,干扰了公众的判断。 In the area of ​​communication studies, the government is always an indispensable part. Weibo in charge, how to maintain a good image of the government in the new situation has clearly become a compulsory course of government communication. Needless to say, weibo is a double-edged sword with a double face. In the same time communicate fun, microblogging has become a fake tool. This is a characteristic of online media: information is large and fast, but too many sources interfere with public judgment.