随着社会的发展,科技的进步,新媒体在我国以前所未有的速度在各个群体中普及,并对这些群体产生的价值观念、行为方式产生了巨大的冲击。高职院校作为这些群体中的一部分,由于知识水平相对较高,容易接受新事物,因而他们的思想政治观念受新媒体的影响较大。由于新媒体的普及性、快速性、交互性等特点,使得各种信息传播速度快,资源共享性高,因而给当前高职院校的思想政治工作建设带来了新的挑战。如何充分利用好当前的新媒体,培养高职院的高素质人才,提高学生的思想政治觉悟,是一个值得深入探讨的课题。本文阐述了新媒体下高职院校思想政治工作建设的重要意义,指出了当前高职院校思想政治工作建设存在的问题,并探讨了高职院校的思想政治工作建设如何有效进行。 With the development of society and the advancement of science and technology, the new media has been popularized among all the groups in our country at an unprecedented speed and has had a huge impact on the values ​​and behaviors that these groups produce. As a part of these groups, higher vocational colleges are more influenced by the new media due to their relatively higher level of knowledge and easy acceptance of new things. Due to the popularity, rapidity and interactivity of new media, all kinds of information are spread rapidly and have high resource sharing, which brings new challenges to the current ideological and political work in higher vocational colleges. How to make full use of the current new media, cultivate high-quality talents in higher vocational colleges and improve the students’ ideological and political awareness is a topic that deserves further discussion. This article expounds the significance of the construction of ideological and political work in higher vocational colleges under the new media, points out the existing problems in the construction of ideological and political work in higher vocational colleges, and explores how the construction of ideological and political work in higher vocational colleges can effectively proceed.