食品安全的问题一直是我们关注的重点,从苏丹红鸡蛋到三聚氰胺的牛奶,从毒胶囊到假羊肉,食品的安全问题越来越严重。食品是我们赖以生存的食物,如果连食品的安全都无法保障,那么还何谈保障民生呢?那么当前,为什么食品的安全问题一直得不到有效的解决呢?食品不安全的重要原因在于市场中经营者和消费者信息不对称,也就是说消费者无法及时准确的掌握食品的市场信息。在这里,消费者起着关键性的作用。 The issue of food safety has always been the focus of our attention. From Sudan’s red eggs to melamine milk, from poison capsules to fake mutton, food safety has become more and more serious. Food is the food we depend on for survival. If food safety is not guaranteed, then what is the guarantee of people’s livelihood? So at present, why food safety has not been effectively solved? The important reason for food insecurity is that Market operators and consumers information asymmetry, that is, consumers can not accurately grasp the market information on food. Here, consumers play a key role.