全域旅游背景下导游人才服务技能提升研究

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全域领域作为构建完整旅游格局,实现旅游产业与区域经济社会科学统筹发展的重要方式,对导游人才服务技能提出更高要求。当下,纵观全域旅游背景下的旅游从业人才培养实践,全域旅游业的井喷式发展与中高端旅游导游人才的匮乏矛盾突出,而加快推进旅游院校导游人才服务技能的提升战略已是当务之急。全域旅游作为区域内各旅游经济资源协同发展的总趋向,在导游人才服务技能上,懂管理、善沟通、强业务、能创新等方面,迫切需要从区域旅游产业与区域资源的共建共享中来推动产教融合,为全域旅游提供有力的人才支撑。 As an important way to build a complete tourism pattern and realize the overall development of tourism industry and regional economy and social science, the global field puts forward higher requirements on the service skills of tourist guides. At present, looking at the training practice of tourism practitioners in the context of global tourism, the spurt of tourism development in the entire region conflicts with the lack of qualified middle and high-end tourist guides. However, it is imperative to speed up the promotion of tourism service personnel skills. As a general trend of coordinated development of various tourism economic resources in the region, Global Tourism urgently needs to learn from the co-construction and sharing of regional tourism industry and regional resources in terms of service skills of tour guides talents, understanding of management, good communication, strong business, and innovation. To promote the integration of production and education, providing powerful personnel support for tourism in the whole world.
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