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在电力企业领域中,市场营销是一个极为重要的核心任务。在实际的工作中,为确保市场营销的快速发展,电力企业首先要以迎合市场的发展需求为基本理念,其次要结合自身的发展规划,不断创新发展方式,从而研究出适合发展的市场化营销精细化管理对策。本文主要通过对现阶段电力营销的现状及问题分析,研究出精细化管理的目的以及必要性,并提出精细化管理的发展策略。以供参考。
In the field of power companies, marketing is an extremely important core task. In the actual work, in order to ensure the rapid development of marketing, the power company should first meet the development needs of the market as the basic idea, followed by its own development plan, and constantly innovate the mode of development, so as to develop a market-oriented marketing Fine management strategy. This article mainly through the current status of power marketing and analysis of problems, to study the purpose and necessity of refined management, and put forward the development of fine management strategy. for reference.