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开展节目综合评价工作,是促进广电媒体转型发展的内在动力,是建立精细化管理方式的必然要求,是加强主流媒体阵地建设的重要保证,对广电媒体的健康发展具有极大的推动作用。认真研究节目综合评价体系建设问题,就是要明确如何建立评价标准,如何建构评价体系,如何发挥评价成果的系统效能。
Carrying out the comprehensive evaluation of programs is the intrinsic motivation for promoting the transformation and development of radio and television media. It is an inevitable requirement for the establishment of a refined management mode. It is an important guarantee for strengthening the construction of mainstream media positions and has a tremendous impetus for the sound development of radio and television media. To seriously study the issue of the construction of a program evaluation system, we must clarify how to set the evaluation criteria, how to construct the evaluation system, and how to give full play to the system effectiveness of the evaluation results.