目前,“好评返现”作为各类网店经营者们的一种营销手段越来越多地运用到日常经营活动中。该种行为一直没有被法律法规明令禁止,但其给网络交易市场带来的困扰却不容忽视。笔者试对其违法性进行粗略分析,以抛砖引玉。一、购物网站“好评返现”现象现状概述“好评返现”即网店经营者承诺在消费者确认收货后按照前者要求给予其一定的好评评价即返还一定量的现金到其账户内。“好评返现”的告 At present, “praise back now ” as a variety of online shop operators a marketing tool more and more used to daily business activities. This kind of behavior has not been banned by law or regulation for a long time, but the troubles it brings to the network transaction market can not be ignored. I try to conduct a rough analysis of their illegitimacy, in order to initiate. First, the shopping site “Praise back now ” Overview of the status of the phenomenon “Praise back now ” shop operators promised to confirm the receipt of the consumer after the receipt of the goods in accordance with the requirements of the former to give a certain praise that the return of a certain amount of cash to Within their account. “Praise back now ” report