展会营销近年来越来越受到企业的重视。它是指利用展览会、博览会、展销会、看样订货会、展评会、物资交流会、供货会、商品洽谈会及其他交易会形式,向参观者展示自己的商品,边展边销,以展促销,从而把商品宣传、销售、市场调研、公关活动有机结合在一起的一种促销方式。 Exhibition marketing more and more enterprises in recent years attention. It refers to the use of exhibitions, fairs, trade fairs, like to see ordering, exhibitions, materials exchange meetings, suppliers, trade fairs and other trade fairs to show visitors their products, , To promote the exhibition, so as to product promotion, sales, market research, public relations activities organically combined with a promotion.