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房地产的产品的特性与一般消费品有着显著的不同,它具有唯一性。正是由于房地产产品的这种唯一性,房地产行业在策划、营销及广告表现上与一般消费品行业也有着显著的差异。房地产的营销、策划更重视建筑(产品)前期策划和广告创意表现相结合。也就是说,对楼盘的广告包装从其产品设计阶段就开始了,而后期销售中一系列广告的配合在一定程度上是对楼盘前期包装的阐述和延伸。前期策划成功,后期广告便能如鱼得水,从而使得全盘皆活。这方面采虹名邸·花园城具有典型意义。采虹名邸·花园城由上海景瑞企业发展股份有限公司开发.位于上海虹口区北部,中山北路、花园路口。虽然在上海人的眼中虹口区不如黄浦区、徐汇区这样的区域有档次.
The characteristics of real estate products and consumer goods are significantly different, it is unique. Due to the uniqueness of real estate products, the real estate industry also has significant differences from the general consumer products industry in planning, marketing and advertising performance. Real estate marketing, planning more emphasis on building (product) pre-planning and advertising creative performance combination. In other words, the advertising of real estate from the stage of product design began, and post-sale of a series of advertising with the cooperation to some extent on the pre-packaging expounded and extension. The pre-planning success, post-advertising will be able to be like a duck, which makes the whole job all live. Cai Hong Ming Di Garden City in this area has a typical significance. Cai Hong Ming Di Garden City by the Shanghai Jing Rui Enterprise Development Co., Ltd. is located in Shanghai Hongkou District North, Zhongshan North Road, Garden intersection. Although in the eyes of Shanghai, Hongkou District, Huangpu District, Xuhui District, such a region has a grade.