我们发现,最近一年来,多个厂家在尝试着一种新的渠道模式,与代理商组建销售公司。作为卖场的采购人员,我把这种模式看作市场夹缝中的一种暂时的探索和尝试。厂家组建销售公司的初衷首先是为了平衡市场。随着家电连锁门店规模的扩张, We found that in the recent year, a number of manufacturers are trying out a new channel model and setting up sales companies with agents. As a store purchasing staff, I see this model as a temporary market exploration and try. The original intention of manufacturers to set up sales company is to balance the market. With the expansion of home appliance chain stores,