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在我国经济快速发展的今天,市场竞争日趋激烈,与此同时也引发了盲目追求企业经济利益,不顾社会责任等问题,特别是近几年来食品安全事件频繁发生,动摇了消费者的信心。在这种严峻的形势下,如何加强企业的商业伦理建设就成为了一个十分重要的研究课题。论文通过介绍我国食品安全的现状,从而引出了我国企业缺乏商业伦理的严重问题,企业并没有承担起应尽的社会责任,只关注自身的经济利益,被眼前的利益蒙蔽了双眼,迷失了方向。而商业伦理的本质就是强调企业在处理与自身利益相关的问题上所应该遵循的行为规范和准则,同时结合博弈论对食品生产企业的行为进行分析,并针对我国食品企业缺乏基本商业伦理的问题,从企业文化等方面来加强食品企业的商业伦理建设,从企业本身来解决我国食品安全问题。
With the rapid economic development in our country, market competition is getting fiercer and fiercer. At the same time, blind pursuit of the economic interests of enterprises and disregard of social responsibilities have been triggered. Especially in recent years, frequent food safety incidents have shaken consumer confidence. Under such a severe situation, how to strengthen the construction of business ethics has become a very important research topic. By introducing the current situation of food safety in our country, the paper leads to a serious problem of lack of business ethics in our country. Enterprises have not assumed their due social responsibility and only paid attention to their own economic interests. They have blinded their eyes by the immediate interests and lost their direction . The essence of business ethics is to emphasize the behavior norms and standards that enterprises should follow in dealing with issues related to their own interests. At the same time, the behavior of food manufacturing enterprises should be analyzed based on game theory. In view of the lack of basic business ethics of food enterprises in China, , From the corporate culture and other aspects to strengthen the business ethics of food companies, from the enterprise itself to solve China’s food safety issues.