随着市场的千变万化,当今电子商务席卷全球,网络时代到来,使企业经营的商业环境发生了很大的变化,商业模式创新成了各个企业研究的一个热点问题。越来越多的企业高管意识到商业模式正成为新形势下企业在竞争中成功与否的关键。通过对新形势下商业模式的特征、商业模式的创新规划、商业模式的评价原则等方面进行分析和研究,希望能给当今企业的发展提供一定的借鉴。 With the ever-changing market, today’s e-commerce swept the world and the Internet era has brought about a great change in the business environment for business operations. Business model innovation has become a hot issue for all enterprises. More and more executives realize that the business model is becoming the key to the success of the enterprise in the new situation. Through analyzing the characteristics of the business model under the new situation, the innovative planning of the business model and the evaluation principle of the business model, we hope to provide some reference for the development of today’s enterprises.