论文部分内容阅读
近年来,随着互联网论坛、微博等社会数字化媒体的兴起,网络公关成为企业公关营销的新宠,而随之兴起的网络公关公司,也将“黑公关”带入公众视线,“黑公关”以其独有的快速得利的特征受到了很多企业的青睐,这为公关行业乃至整个社会带来了很大的混淆。本文在分析了一些典型“黑公关”案例的基础上,从“黑公关”是什么,以及“黑公关”为何受到青睐及其危害等方面总结了目前中国公关行业“黑公关”的现状。
In recent years, with the rise of social digital media such as Internet forums and Weibo, online PR has become the new darling of corporate PR marketing. With the rise of online public relations companies, it has also brought “PR” into the public eye, Black PR “was favored by many enterprises due to its unique and quick profitability, which caused a lot of confusion for PR industry and the whole society. Based on the analysis of some typical cases of ”PR“, this article summarizes the current situation of PR industry in China from the aspects of ”Black PR, “ and ”Black PR “, Black PR ”status quo.