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当今旅游市场的竞争愈演愈烈,发展与打造旅游品牌是旅游景区发展的必然趋势,旅游景区发展与打造旅游品牌有助于推动区域旅游事业的快速发展,对于我国旅游业的繁荣与进步也有重要的积极作用。旅游景区一定要抓住当前旅游景区品牌化的主要矛盾,以解决旅游景区品牌发展与打造的问题为着力点,多方联动,积极采取有力措施发展与打造旅游品牌。本文简要阐述了旅游景区品牌化的基本概念,并重点讨论了旅游景区品牌发展与打造的策略,希望能够对旅游景区旅游品牌的发展与打造有所帮助。
Nowadays, the competition in the tourism market is intensified. The development and construction of tourism brand are the inevitable trends in the development of tourist attractions. The development of tourist attractions and the construction of tourism brands are conducive to the rapid development of tourism in the region. They also play an important role in the prosperity and progress of China’s tourism industry effect. Tourist attractions must grasp the main contradictions of the current brand of tourist attractions to solve the problem of brand development and construction of tourist attractions as the focal point, multi-party linkage, and actively take effective measures to develop and build tourism brand. This article briefly elaborates the basic concepts of the brand of the tourist attractions and focuses on the strategies of the brand development and construction of the tourist attractions, hoping to help the development and construction of the tourist brands in the tourist attractions.