“仁”、“义”是先秦儒家提出并发展成具有普遍意义的道德范畴和价值取向标准。鉴于铜仁特定的历史传统、自然环境和经济基础,其打造“武陵之都仁义之城”城市名片的理论依据有四:一是铜仁的地理位置;二是铜仁的悠久历史和独特文化;三是民众品性;四是时代精神。为此,必须要大力发展表层高度发达的物质文化;努力打造城市名片中层的行为文化;高度提炼城市名片深层的观念文化。 “Ren ”, “meaning ” is the ethical category and value orientation standard proposed by the pre-Qin Confucianists and developed into a universal meaning. In view of Tongren’s specific historical traditions, natural environment and economic base, there are four theoretical bases for building a business card called “Wuling Capital City of Renyi City”: First, Tongren’s geographical location; second, Tongren’s long history and unique culture; Third, people’s character; Fourth, the spirit of the times. To this end, we must vigorously develop the highly developed surface material culture; strive to create a behavioral culture in the middle of business card; highly refined urban card concept culture.