世纪之交，市场竞争日趋激烈，传统的营销策略和方式已远不能适应社会经济发展的需要。一种新的营销理论和方法（Ｄ（Ｄ顾客满意营销战略（简称ＣＳ战略）应运而生，它带来企业营销方式的变革，将成为新世纪全球企业竞争和经营不可缺少的工具。 一、ＣＳ战略的基本内容 ＣＳ系 At the turn of the century, competition in the market is becoming increasingly fierce. The traditional marketing strategies and methods are far from meeting the needs of social and economic development. A new kind of marketing theory and method (D (D) Customer Satisfaction Marketing Strategy (CS Strategy) comes into being, which brings about the change of marketing mode of an enterprise and will become an indispensable tool for global business competition and management in the new century. CS strategy CS content