在媒介日益发达、发展非常迅速的当代,广告媒介的发展出现了以下几种新的趋向:1、电视媒体的频道增加无论是无线电视还是有线电视,频道的增加都是一个鲜明的态势。频道的增加使得节目日益多元化,同时也为广告策划者提供了更多的选择媒介和组合媒介的机会。2、报纸媒介的版面增加而且出现鲜明的专门化趋势 In the era of media development and rapid development, there are several new trends in the development of the advertising media: 1. The increase of the channel of the television media Both the wireless TV and the cable television, the increase of channels is a clear trend. The increasing number of channels has made the programs increasingly diverse, while also providing ad planners with more opportunities to choose and combine media. 2, the newspaper media layout increased and there is a clear trend of specialization