面对拍卖业巨头的这种变化,人们可能更多地是去关心其对我国拍卖业市场及其企业的影响。我们认为,拍卖巨头的市场策略值得我国拍卖业进行系统而又深入地研究,而不是一味地去效仿两大国际艺术品拍卖机构佳士得与苏富比相继宣布调升买家佣金,可以说是发生在世界艺术品市场的一件大事。这两家大型拍卖企业的行为,让我们关注的不仅仅是两大拍卖巨头提高了买家的佣金这一事件本身,更重要的是提高佣金的大背景及其战略与策略的指向,特别是他们采用阶梯性的、结构化的方式提高佣金的做法,非常值得我们去研究与关注。这种提高佣金的方式方法及策略手段的细腻化程度,可以看作是世界级的拍卖公司在小心应对业态进化,以及业务多元化与业务板块关联战略互动的一种体现,让人们回味的地方特别多,所以,这件事引起了人们的广泛关注和讨论也就在所难免。 Faced with this change in the auction giant, one may be more concerned with its impact on the auction market and its business in China. We believe that the auction giant’s marketing strategy deserves systematic and in-depth research into the auction industry in our country, rather than blindly following the announcement by two major international art auction houses, Christie’s and Sotheby’s, that they have raised their commission, which can be said to have occurred A major event in the world art market. The behavior of these two large auction companies has drawn us not only to the fact that the two big auction houses have raised the commission of buyers themselves but more importantly to the larger background of commissions and the direction of their strategies and tactics, They use a ladder-style, structured approach to raising commissions, it is worth our study and attention. This way to improve the commission methods and means of exquisite strategic means can be seen as a world-class auction company in dealing with evolutionary caution, as well as business diversification and business segments related to the strategic interaction of an embodiment of the place aftertaste Therefore, it is inevitable that this issue has aroused people’s attention and discussion.