一位名人说,“我知道至少有一半的广告费浪费,但我不知道哪一半浪费了。”我要说,“我知道烟草广告有80％浪费了,我也知道哪80％浪费了。”香烟消费具有较强的品牌倾向性。香烟营销之道的核心在于塑造品牌形象,提升品牌价值,也就是要用品牌营销取代产品营销。就香烟这一大众消费类商品而言,广告在品牌营销中的作用无疑是巨大的。因而,近年来众多知名香烟品牌都加大了广告力度。由于烟草经营 A celebrity said, “I know at least half of advertising costs were wasted, but I do not know which half was wasted.” I say, “I know that 80% of tobacco advertising wasted and I also know which 80% was wasted. ”Consumption of cigarettes has a strong brand preference. The core of cigarette marketing lies in shaping the brand image and enhancing the brand value, that is, using brand marketing instead of product marketing. In the case of cigarettes, a popular consumer product, the role of advertising in brand marketing is undoubtedly enormous. Thus, in recent years many well-known cigarette brands have increased their advertising efforts. Because of the tobacco business