近年来,我国农业得到了飞速发展,作为反映三农工作的农业电视节目也迅速崛起,一个个农业频道相继开通,一大批农业电视节目精彩亮相。笔者通过近些年从事农业电视宣传的实践,体会到农业电视节目在沟通城乡联系、统筹城乡发展上能起到较好的桥梁作用,是推进新农村建设的有效媒体? In recent years, China’s agriculture has been developed rapidly. As an agricultural television program that reflects the work of agriculture, rural areas and farmers, there has also been a rapid rise of agricultural television programs. Agricultural television channels have been opened one after another and a large number of agricultural television programs have been unveiled. Through the practice of agricultural TV propaganda in recent years, the author realizes that agricultural TV programs can play a good role as a bridge in communicating urban and rural linkages and coordinating urban and rural development, and is an effective medium for promoting the new rural construction.