南航河南分公司巧抓“牡丹花会”商机

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本刊讯5月5日,历时一个月的第28届洛阳牡丹花会圆满闭幕,游客人数达到空前的1622.3万,同比增长8.01%。今年的牡丹花会旅游高峰来得早,退得晚,持续时间长。花会4月1日开始,5月5日结束,经历了5个双休日(含清明、五一两个小长假),形成了五个旅游高峰。洛阳牡丹花会期间,南航河南分公司把握市场机遇,掌握市场动态,积极走访客户,精心组织客源,合理调整舱位设置,充分利用高端经济舱的推广为契机,宣传到位,充分把握高端市场需求,全力提高航班收益水平。在航班安排方面,原来有郑州—广州航班每天7班,郑州—深圳每天3~4班。为方便海内外旅客到洛阳赏花,南航于4月6日至5月7日期间,恢复香港—洛阳—香港航班,每周两班,使航班量达到了20个班次。增加广 On May 5, the 28th Luoyang Peony Festival, which lasted a month, ended successfully. The number of tourists reached an unprecedented 16.223 million, an increase of 8.01% over the same period of last year. This year’s Peony Flower Summit came earlier, retreated late, long duration. The Flower Fair will begin on April 1 and end on May 5. It has undergone five weekend days (including the Ching Ming Festival and May Day Holiday) and formed five tourist peaks. During the Luoyang Peony Festival, CSSC Henan Branch grasped the market opportunities, grasped the market dynamics, actively visited customers, meticulously source customers, reasonably adjusted the space setting, made full use of the promotion of high-end economy class as an opportunity to publicize and fully grasp the needs of the high-end market , To enhance the flight income level. In the flight arrangements, the original Zhengzhou - Guangzhou flights 7 classes a day, Zhengzhou - Shenzhen 3 to 4 classes a day. In order to facilitate tourists both at home and abroad to enjoy flowers in Luoyang, China Southern Airlines resumes Hong Kong - Luoyang - Hong Kong flights between April 6 and May 7, two flights a week, bringing the number of flights to 20 flights. Increase wide
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