广播电视内容资产产业化问题曾多次被业内版权专业人士讨论。广电内容资产的产业化并不仅仅针对节目库中库存的有形的节目载体,更是针对节目中无形的版权价值。将广播电台、电视台拥有的内容资源放在市场上进行交易,交易的实质是交易节目的版权权利,如节目的广播权、信息网络传播权、音像制品发行权等等。广播、电视行业作为传统的传媒行业,拥有丰富多样的内容资源,但目前的广电内容资产产业化却仍 The issue of industrialization of radio and television content assets has been discussed many times by industry copyright professionals. The industrialization of radio and television content assets is not only for the tangible program carrier stock in the program library, but also for the intangible copyright value of programs. The radio and television content resources owned by the market on the transaction, the essence of the transaction is the copyright rights of the program, such as broadcast rights of the program, the dissemination of information network rights, audio-video distribution rights and so on. As a traditional media industry, the radio and television industry has a rich and varied content resources. However, the current industrialization of radio and television content assets is still