所谓软实力,是指一国的文化、价值观念、社会制度、发展模式的国际影响力与感召力,它不同于武力威胁或经济制裁等强制性手段,而是通过吸引力或同化力影响他国而实现本国目标的能力。软实力能增加一个国家在世界上受欢迎和认同的程度,各主要大国都非常重视软实力建设。 The so-called soft power refers to the international influence and charisma of a country’s culture, values, social system and development mode. It is different from mandatory measures such as the threat of force or economic sanctions, but affects other countries through attraction or assimilation But the ability to achieve their own goals. Soft power can increase the popularity and identity of a country in the world. All major powers attach great importance to the construction of soft power.