我说的“奥运”并非奥运会竞技,也不是围绕奥运会生发出的五花八门的商业广告,而是在巴塞罗那奥运会时期,全国大小报章竞相媲美的《奥运专版》、《奥运专刊》之类的“短期传媒”。翻开这些专刊、专版,不能不令人嗤嗤称羡。其中大都版面设计新颖别致,花样迭出;标题醒目动人,制作独运匠心;消息短小精悍,行文简洁活泼;议论生机勃勃,言论直白有力;照片当大则大,技巧不落俗套。总的特点当然还有,诸如新闻意识强烈,信息及时,要闻突出,从采访到写作到编辑均刻意出新、大胆洒脱,等等。记者和编者似乎无拘无束,自由驰骋,真正达到“海阔任鱼跃,天高任鸟飞”的境地了。版面可亲可信可读,自然也为本已强烈吸引人的奥运会更添色彩,报纸销量空前增多。我们不妨回忆一下,在那段时间里,每天的报纸一到,人们便会竞相一阅,先睹为快,而且重要、漂亮的文字还要细读、传诵。有些被平民百姓“敬(畏)而远之”的报纸,竞也有人驻足于宣传橱窗前逐字品味。新闻媒介的如是景象,其实亚运会期间亦曾呈现 What I mean by “Olympics” is not the competitive performance of the Olympic Games. Nor is it a wide variety of commercial advertisements around the Olympic Games. Instead, the “Olympic Games” and “Olympic Special Edition” comparable to the size newspapers and newspapers in the Barcelona Olympic Games Media “. Open these special issue, special edition, can not let people laugh envy. Most of the layout of the new layout of chic, tricks repeatedly; headline eye-catching moving, making unique originality; message dapper, concise and lively writing; argument vibrant, straightforward and effective; photo big big, trick unconventional. The general features are of course, such as the strong sense of news, timely information, prominent news, from the interview to writing are deliberately new, bold and free, and so on. Reporters and editors seem unrestrained, free ride, and truly achieve ”a sea of ​​courage, flying high“. Credible and readable layouts, naturally also have a strong appealing Olympic Games to add color, an unprecedented increase in newspaper sales. We might as well recall that during those days, when the daily newspapers arrived, people would compete for the first time, see the news faster, and important and beautiful texts should be read and read carefully. Some newspapers, which are being ”respected and fearful" by the common people, have also been stopped by word of mouth verbatim in front of publicity windows. The scene of the media, in fact, during the Asian Games have also presented