过去十年,美国的戒烟市场几乎没有增长。然而在这一期间,领导品牌的市场份额却发生了巨大变化,Nicorette和Nicoderm几乎一半的市场被其他品牌抢走。与之形成鲜明对比的是同期的烟草市场,同样是市场规模没有扩大,但烟草市场领导品牌(Marlboro和Camel)的市场份额几乎没变,没有任何新品牌在这个市场立足。 In the past ten years, there has been almost no growth in the smoking cessation market in the United States. However, the market share of the leading brands changed dramatically during this period, with almost half of Nicorette and Nicoderm being snatched away by other brands. In stark contrast to the tobacco market in the same period, the same is the case of the market did not expand, but the market share of the tobacco market leading brands (Marlboro and Camel) has almost no change, no new brand in this market based.