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创新创业人才对一个国家的经济社会发展至关重要,高等院校作为为国家输送人才的重要地方之一,在创新创业人才培养上必须担当起民族大任。创新创业人才的培养不能脱离地方院校的实际情况,更不能脱离专业背景来谈创新创业教育。本文从培养目标、课程体系建设、师资队伍建设、实践教学等四个方面来构建贵州本科院校市场营销专业创新创业人才培养模式。
Innovation and entrepreneurship talents are very important to the economic and social development of a country. Colleges and universities, as one of the most important places for delivering talents to the country, must take on the responsibility of national pride in training creative and pioneering entrepreneurs. Innovation and entrepreneurship training can not be divorced from the actual situation of local colleges, but also can not talk about innovation and entrepreneurship education from the professional background. This article constructs the marketing mode of innovation and entrepreneurship training in undergraduate colleges in Guizhou from four aspects: cultivation goal, curriculum system construction, faculty construction and practice teaching.