当人类社会跨入20一世纪,受互联网发展和后现代思潮影响,大众审美表现出全球一致化和世俗感官化的趋势。今天的审美新环境对于平面广告创意提出了新的挑战。近年来,“调侃经典”、数码“超现实主义”、文化“混搭”和逆向思维等创意形式成为平面广告创意中的新亮点。 When human society entered the 20th century, influenced by the development of the Internet and the post-modernism, popular aesthetic showed a tendency of global unification and secular sensibility. Today’s new aesthetic environment poses new challenges for print ads. In recent years, the creative style of “ridicule classic ”, digital “surrealism ”, culture “mashup ” and reverse thinking have become the new bright spots in the print ads.