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企业集团是经济发展到一定阶段的必然结果 ,是资本积聚的产物。这在发达国家已经得到了有力的证明。随着世界经济全球化进程的加快、科技进步突飞猛进地发展和知识经济时代的到来 ,发展大型企业集团已成为浙江省经济发展的一项战略性任务。本文在剖析浙江省企业集团现状的基础上 ,提出了有效规模战略、名牌产品战略、市场营销战略、多元融资战略、人才开发战略 ,希望对大力推进浙江省企业集团的发展有所启示。
Enterprise groups are the inevitable result of economic development to a certain stage and the product of capital accumulation. This has been proven in developed countries. With the accelerated globalization of the world economy, the rapid development of science and technology and the advent of a knowledge-based economy, the development of large-scale enterprise groups has become a strategic task for the economic development of Zhejiang Province. Based on the analysis of the current situation of enterprise groups in Zhejiang Province, this paper proposed effective scale strategy, brand name product strategy, marketing strategy, multivariate financing strategy and talent development strategy, hoping to give some inspiration to vigorously promote the development of enterprise groups in Zhejiang Province.