“华东大奖”，一个凝聚着几代人的梦想。曾几何时，因为她耀眼的辉煌，成就了一批设计师的“伟大”；因为她的发展，加速了中国包装设计界前进的步伐；因为她的壮大，造就了一群寻梦者的成长。然而在中国历史步入计划经济向市场经济的转型期，她失去了“计划”的后援，在痛苦 “East China Awards,” a gathering of generations of dreams. Once upon a time, because of her dazzling brilliance, the success of a group of designers, “great” because of her development, accelerated the pace of China’s packaging design community; because of her growth, created a group of dreamers growth. However, as China’s history entered the transition period from a planned economy to a market economy, she lost her “plan” support and was suffering