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禾商文化是无数嘉兴商人在长期的经商实践中形成的一种独特的地域商业文化,但在过往的研究中却少有提及。文章回顾了禾商文化的形成与发展,梳理总结了禾商的传统文化价值观及其当代意义。
Wo culture is a unique geographical business culture formed by many Jiaxing businessmen in long-term business practice, but it is seldom mentioned in previous studies. The article reviews the formation and development of Wo-commerce culture and summarizes Wo-commerce’s traditional values and its contemporary significance.