她说,服务客户要沉下心去浸入,才能抓住客户的痛点,帮助企业实现商业价值;危机处置要从运营的角度出发,结合到商业策略中去,绝不是单纯的公关问题;公关公司“以变思变”才能超越时代的步伐,拥有更好的未来。本期《国际公关》对话高诚美恒传播咨询公司董事总经理及消费品传播总顾问钦凯仪女士,为您展现一位公关高管的战略眼光。 She said that customer service should be immersed in immersion, in order to seize the customer’s pain point, to help businesses achieve commercial value; crisis management from the operational point of view, to integrate into business strategy, not a simple public relations issues; PR firm “Change Thinking” can surpass the pace of the times and have a better future. This issue of “International Relations” Dialogue Gao Cheng Mei-hang constant communication consulting company’s Managing Director and consumer communications consultant Ms. Qin Kaiyi, to show you a strategic vision of public relations executives.