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消费已由“暴富消费主义”时代向“精品主张”时代发生转移,精英层接过消费主力的大旗成为左右消费趋势的群体。前几年,中国的消费一路飙高,越贵就卖得越好,但凡有点品牌力的企业都在拼命做概念来提升产品的价格,多数人也确实赚得盆满钵满。2013年市场需求发生了大逆转,高端消费场所无论是客流量,还是客单值都在大幅下降,给持续走高的商业当头一棒,让很多盲目提高定位的企业生存艰难。
Consumption has shifted from the era of “richer consumerism” to the era of “quality advocacy”, and the elite has taken the banner of consuming power to become a group of consumer trends. A few years ago, China’s consumption soared all the time, the more expensive it sold the better, whenever a little brand power companies are desperate to do the concept to enhance the price of the product, most people really make pours. In 2013, there was a great turnaround in market demand. The high-end consumer places both the passenger traffic and the customer orders dropped sharply, giving a sustained boost to the business and making many blindly-positioned enterprises struggle to survive.